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Meet The Creators Of Niche Kings

Dr. Matthew Christenson grew up with humble beginnings in Fargo, North Dakota and went to undergraduate school at North Dakota State University. At 17 he suffered an autoimmune reaction to a flu vaccine (RA) that left him incapacitated and on many prescription medications. Chiropractic and functional medicine saved his life so he decided to pursue it as a career. He graduated Magna Cum Laude with his DC degree in 2010 and was selected by his colleagues as class commencement speaker. Within six months of graduation he moved to Texas and started a 100% cash high-volume practice and gratefully served thousands of patients up until he and his family felt called back to North Dakota. He got into niches accidentally after tearing his ACL and having a botched surgery. Through this adversity he developed a one-of-a-kind KNEE program that helped him get his life back and since has taught many doctors how to implement the knee niche. DC’s including big name “consultants” from around the country started seeking his insight on how to fix knees. Knowing the value of this he started coaching doctors and has helped many reach seven figures per year in their practices. Since that time he has mastered multiple niches. Dr. Matthew has spoken across the country to thousands, and has helped many doctors join the 7 figures per year club. His passion is helping doctors discover, develop and deploy their gifts to the Lord's people and make great livings in doing so. In his free time he enjoys being a father, growing in his Faith, reading, classic cars and the outdoors. *Romans 10:9 *Romans 8:28

Dr. Justin Wubben’s story began when his father, a tough cowboy-boot wearing farmer, was diagnosed with Non-Hodgkin’s lymphoma. The treatment saved his life, but left him with severe peripheral neuropathy. He went from boots to soft shoes. That experience changed everything. After being mentored by Dr. Matthew Christenson, Dr. Wubben became obsessed with one question: How do we let the world know that we have a real solution for neuropathy when everyone else has given up hope? He applied what he learned and built a clinic that is now 98% peripheral neuropathy. Patients have driven up to 10 hours for solutions—not because of hype or unethical marketing, but because patients were actually getting results. What made the model work wasn’t just the treatment—it was the team. Dr. Wubben built a staff-driven practice with systems that allow every team member to contribute to patient outcomes, create culture, and deliver a world-class patient experience. His philosophy is simple: you don’t build a successful clinic by doing everything yourself. You build it by equipping confident staff, creating predictable systems, and empowering a team to be part of the mission. Today, Dr. Wubben dedicates his time to helping chiropractors build ethical neuropathy practices that are built on people, leadership, and repeatable processes—not personality, hype, or burnout. His belief is simple: when you restore hope to the patient who has been told “nothing more can be done,” you don’t just change their health—you change their life.